A standing measurement of local web presence
Show them what’s on the table.
Every audit tool gives a prospect their score. The Index tells them what the median average is for their industry in cities their size, how far from it they are, and what closing that difference is worth.
Point it at a business and it returns the gap, the reference it measured against, and the sample size behind the comparison. Nothing is estimated and nothing is graded on taste.
points to the median average for dentists
A fictional business, placed against the 1,158 dentists with their own website in cities of 10k to 30k.
The reference moves with the business
Four tiers, and none of them is an insult
A business is always measured against the next thing worth reaching. Only a business that leads its own city has nothing left, and when that happens the report says so rather than manufacture a problem.
Bottom quartile
Measured against the median average for their industry.
The widest gap on the board, and the easiest conversation to open.
Below the median average
Measured against the median average for their industry.
A real site doing half its job. The largest band, and the easiest sale.
Above the median average
Measured against the top quartile.
The median average is behind them, so the reference moves up. They want to get ahead, not catch up.
Top quartile
Measured against the best in their own city.
A strong business cares about the competitor down the road, not a national midpoint.
Latest finding · 2026 Q3
One in seven has no Google profile at all
7,162 of 52,515 businesses have no Google rating and no review count. For a business with no website, that profile is the only thing a customer can find, and these have neither.
Find new clients
Every business in town, ranked by opportunity
Name an industry and a metro and we measure every business in it, ranked by how much is on their table, with a verified contact for each. At least 100 qualified businesses, whatever the size of your city.
$199 a city